7 Alternatives to Google & YouTube Ad
Being a small business, spending money on various platforms is tricky and also a cumbersome process. Given the budgetary constraints that small businesses have, spending money on the right platform is important as that would yield better results and ROI.
Before jumping into running your ads, it is very important to analyze the various options that are available to choose the right platform that best suits your business. It is also equally important to prepare a checklist and goal before planning to run an ad.
Why ads are important for small business?
- To improve brand awareness and attract new customers
- To convert visitors into customers
- To influence the customer decision
- To keep your business on top of your customer’s mind.
- To increase visibility of your business
Whenever we think about running an ad for a business, our mind immediately goes to Google ads because of its higher user interactions and active users. But there are many alternatives for Google ads with larger audiences.
Thinking for alternatives to Google or YouTube ads? Here are some of the disruptive platforms you can think for your next ad campaign with higher user interactions and ROI. Like Google & YouTube ads, we can control the amount spent on ads based on the clicks and conversions. And also, the target can be made based on their age, demographics and other factors which are likely to improve the conversions.
Top 7 alternative ads platform for your Small Business:
- Quora
- Amazon
- Microsoft Ads
- Reddit Ads
1.Instagram
Active users: Instagram is having 1 billion active users.
Instagram is becoming one of the biggest platforms with large user interactions. From a basic photo-sharing app, Instagram has now grown to become a vital marketing platform for businesses. You can target your prospective customers with six different formats.
- Stories ads
- Photo ads
- Video ads
- Carousel ads
- Collection ads
- Ads in Explore
Know more on how Instagram ad works
2.Quora
Active users: Quora is having 300 million monthly active users.
Quora, as a knowledge sharing platform, it gained a lot of interactions in the last few years. Quora has answers for all your questions, and it also secures a top place in search results.
We can target the audience based on their Quora behavior, Keywords, locations and it can also be targeted based on questions. Quora ad will appear in the Quora question and answer space.
Know more on how Quora ad works
3. Amazon
Active users: 150 million active prime users
Amazon is the largest online marketplace worldwide. If you are selling products, home decor, outfits, accessories you should definitely try Amazon ads and you can expand your brand reach.
Amazon ad is one among the best platform to showcase your product and brand. You can target your audience with low ad costs and are more likely to influence the buying decision. Targeting with the right keyword will improve the ROI of your business.
While running ad in Amazon, you can target both the product and the brand.
