How to give a killer product demo in 10 steps

1. Qualify your lead:

  • What is their business / what is their domain?
  • How did they come to know about your product?
  • What product or tool is currently being used by the customer?
  • What are their problems and what is the type of solution they require to address these problems?
  • What features of your product do they like the most, and what draws them in?
  • What is their budget?
  • Who are the decision-makers in the purchasing end?

2. Sending an advance invitation:

5. Tell them the journey of your product:

  • This portion can be presented in the form of an animated video
  • The content can be simple, in such a way that even people who do not have much idea about your product can understand it quickly
  • It can include details from the launch of the product to the latest updates on the product
  • It can also include a few customer testimonials/feedback about the product in the form of a video clip or words

6. Overview of Product and features:

  • Speak with confidence and clarity
  • Use simple words while you are explaining the product
  • Overview of your product and its uses
  • Explain the basic features and also the recently launched updates

8. Implementation & Pricing plans:

  • Does your product have a free trial version? If so, how long can a customer use it and what are the features available in the free version?
  • Pricing plans
  • Number of users in each plan
  • Variation of features between plans
  • Benefits of availing of the premium plan

9. Answering the questions:

10. Follow-up:

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