Top 10 bulk SMS / texting service providers in India

HelloLeads
4 min readAug 3, 2021

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An important mantra for every business is “Creating new customers and retaining existing customers”. To build a better customer relationship, we need to engage in frequent business communication with the customers/leads.

As we are in the mobile era, communication has become easier than ever before. More specifically, majority of the people prefer SMS/ texting over emails, because of the instant deliveries and alerts provided along with the SMS services. Similar to bulk emailing activity, we can also send bulk SMS to a large set of customers effortlessly and in a shorter period of time.

As a business person, you will find this blog helpful to identify the best option available to you for your bulk SMS needs. Let us take a look at the top 10 bulk SMS/ texting service providers in India.

(1)Fast2SMS

Fast2SMS is a leading bulk SMS service provider in India. It was started in Bhopal during the year 2011 and currently has nearly 3 million registered users.

Fast2SMS has different kinds of users such as start-ups, individuals, educational institutes, corporates, NGOs, government agencies, and developers.

Features of Fast2SMS:

  • Designed to deliver millions of SMS at a time
  • Multiple options are available to send flash SMS, Unicode SMS, and to send SMS in formats like jpg, mp3, csv, pdf, zip, etc.
  • User-friendly interface
  • Cheapest SMS service provider in India
  • Instant delivery report

(2) MSG91

MSG91 empowers business communication for their users through their cloud communication platform. This Application-to-Person (A2P) service providing company was started in 2010 in Bhubaneswar and currently deliver 1 billion+ OTPs, transactional & promotional SMS’s per month. They have nearly 15,000 active users globally. They also offer services like bulk E-mail, voice calls, WhatsApp, Rich Communication Services (RCS) etc. Though the pricing is a bit high for start-ups, they have different plans to get free SMS credits.

Features of MSG91:

  • Provides various services including OTP API’s, transactional and promotional SMS
  • Transactional and promotional SMS campaign feature also allows to get analytics on browsers & operating system, location and region-wise
  • It also provides a plugin feature to connect with MS Excel, Google sheets to allow users to send SMS from the sheet instead of going online

(3) TextLocal

TextLocal is a UK-based company that provides innovative, easy-to-use, and comprehensive bulk SMS services in India. They provide services like send and receive bulk SMS, E-mail to SMS gateway, mobile surveys, missed call services, etc. Though the pricing is a bit high, they provide a better customer service.

Features of TextLocal:

  • Provides real-time delivery and click reports
  • Easily send personalized bulk SMS campaigns in 20+ languages
  • Option to attach files in Bulk SMS campaigns to share brochure images, PDFs and Spreadsheets as web links
  • Receive support/ sales inquiries via a simple missed call service, and also set up auto-replies via SMS
  • Provides different ways to send SMS like Web UI, SMS APIs, Email to SMS, Excel plugin, WordPress plugin, Magento plugin

(4) SMSHorizon

SMSHorizon is a bulk SMS service provider with transparent pricing and high quality of service, located in Salem, Tamil Nadu. They have a huge customer base comprising of start-ups, individual entrepreneurs, educational institutes, government organization and a few blue-chip companies in India.

Features of SMSHorizon:

  • Fastest bulk SMS delivery within a couple of seconds after a bulk push, which ensures 100% deliverability
  • Easy and user friendly interface
  • Directly connected with many telecom providers
  • Cost-effective for small business, growing organizations
  • A highly reliable customer support service

(5) SpringEdge

SpringEdge is a business communication platform in the Indian market, which provides personalized, customized bulk SMS services to its customers. They are offering a wide range of SMS services, 2way communication, and customer loyalty programs.

Features of SpringEdge:

  • Easy to integrate API platform
  • Instant messaging through multichannel connectivity
  • Cloud-based user interface
  • Day wise graphical analysis of SMS & voice message campaign
  • Worldwide coverage for SMS and voice message communication

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HelloLeads
HelloLeads

Written by HelloLeads

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