Top 5 ways to use WhatsApp Business like a Pro for your growing Small Business

Published by Bakyalakshmi

In January 2018, WhatsApp released a standalone business app targeted at small business owners, called WhatsApp Business, which allows businesses to communicate with their customers who use the standard WhatsApp application. The WhatsApp Business app makes it easy, to personally connect with your customers, highlight your products and services, and answer their questions throughout their business experience.

WhatsApp can also help medium and large businesses to provide customer support and deliver important notifications to customers with ease.

Every business owner wants to showcase their products and services in front of their potential customers. However, most small businesses cannot afford much during the early stage of their business. “WhatsApp business account“ makes it possible to successfully promote your business without spending a lot of money.

WhatsApp Business is free to download, which is built by keeping small business owners in mind. It is considered to be the world’s fastest-growing communication app, as it has already replaced the general messaging/ texting application.

Below are a few notable features available in WhatsApp business,

Automated Messages

In the WhatsApp business account, you have an option to set an ‘away message’ which helps to send an automatic reply to your customers, when you are away. This allows you to acknowledge their message and convey the time at which they can expect a manual response from your side.

Greeting Messages

You can also setup a greeting message, which will be an automated response to your customers, which creates a best-first impression.

Quick Replies

Quick replies help you to save and reuse messages that you send frequently. This allows you to quickly answer common questions in no time / less time.

Let’s look into the 5 creative ways to get more from your WhatsApp business account.

1) Using WhatsApp for Internal Team Communication

The main advantage of WhatsApp is that almost everyone uses it and it does not require any training. One more advantage is that you do not need to spend time and ask your team to check WhatsApp as they are anyway hooked to it.

Internally we can create WhatsApp groups and share instant messages for which an email is not necessary. WhatsApp Web makes it even easier to type messages if you are using your laptop or PC.

2) Using WhatsApp for Customer Communication

If your follow-ups are done on WhatsApp instead of direct phone calls, you can expect 40% more responses. No one encourages phone calls from unknown numbers but we are more likely to respond to personal messages especially via WhatsApp. When you start using WhatsApp for customer communication, you can notice better responses and engagement.

By this means, you can be a little informal. For instance, you have sent a quotation to your potential customer but haven’t heard from them, what do you do? You either call them or send a follow-up mail in formal language. Instead of doing this, you might get a quick response if you just send a short message on WhatsApp asking about the status. Nowadays many small businesses had started using WhatsApp to announce new offers or send festival greetings to their customers.

3) Using WhatsApp for Customer Support

WhatsApp can be used as a great tool for customer support to make it simple because of its wider reach. Your customers would always prefer to send you a message over WhatsApp rather than calling a helpdesk number or raising a support request.

New businesses like Wazapper are providing tools & APIs to set up customer support systems using WhatsApp. However, using WhatsApp for customer support may not suit for all types of businesses. So, choose WhatsApp as a customer support tool based on your organization needs and depending on the number of customer requests.