Why is ‘why’ more important (than what or how) for a small business?Published by Muthukumar Ramalingam
Once upon a time, two men quarrel in a library. One wanted the window closed and the other wanted it to be opened.
Enters the librarian and asks one why he wants the window open “To get some fresh air”. She asks the other why he wants it closed. “To avoid draft”.
After thinking for a minute she opens a wide window in the next room bringing in fresh air without a draft.
She would have not invented the solution she did if she had focussed only on the two men’s stated positions of wanting the window open or closed.
Instead, she looked at the underlying interest of fresh air and no draft.
Life is all about understanding the WHY. The other questions What, How, When become only supporting to take a decision.
Remember knowledge is having the right answer but intelligence is in asking the right question. Answers always exist only to questions. The 4 powerful ‘Whys’ for success: –
Why?
Why not?
Why not me?
Why not now?
